Celebrating a Year of Shelf Success: How Crafted™ is Changing the Game in POP Marketing
In a world where consumer attention spans are shorter than ever, the shelf has become one of the most powerful places for a brand to make an impact. That’s why we created Crafted™—a collection of high-impact, low-minimum printed solutions designed to elevate your Shelf Experience.
Now one year in, Crafted™ has become a trusted tool for CPG brands looking to stand out in retail environments, drive impulse buys, and deliver clear, compelling messaging right at the point of purchase.
Why the Shelf Experience Matters
Retail shelves are crowded. Whether you’re selling snacks, beverages, pet treats, housewares, or health & beauty, your product is often surrounded by dozens of competitors. To truly stand out, packaging alone isn’t enough.
That’s where POP solutions come in. With Crafted™, brands are leveraging shelf talkers, tags, and custom displays to:
- Drive Sales through eye-catching designs
- Engage Customers with clear messaging
- Differentiate from Competitors using custom displays
- Capture Data using QR codes and digital shelf tools
- Appeal to Impulse Buyers – According to a survey of 1,500 Americans by Provoke Insights, nearly all respondents admitted to making an impulse purchase at some point, and nearly 1/3 of respondents splurge on impulse purchases weekly.
Smart Solutions, Low Minimums
One of the key advantages of Crafted™ is accessibility. Order minimums start at just 500 pieces, allowing brands of any size to test, learn, and scale their shelf strategy without overcommitting.
What’s in the Crafted™ Toolbox?
Low MOQ ElastiTag®
Available in two loop sizes, Low MOQ ElastiTag fits a wide variety of product shapes and stays securely in place. Now with an FDA-approved overlaminate for direct food contact, it’s an ideal option for items like produce, pet treats, or other edible goods.
Bag Tag
A quick branding solution that combines form and function. Bag Tag pairs easily with Bedford’s Mini Tyer™ Pro, speeding up application while maintaining a clean, branded look.
Watch how easily Bag Tag is applied.
Tag
A one-piece hangtag in custom shapes, sizes, and materials that fits around your targeted circumference.
Curbside recyclable when made of HDPE and placed inside or reattached to HDPE bottle.
"The finished product is colorful, easy to apply, and lets us communicate as a brand. We'll definitely invest again."
– Susan McLean, Uncle Matt's Organic
Shelf Talkers
Intriguing shapes and eye-catching dimension to share product details or promotions. The strip easily glides into standard retail shelves.
Merchandise Strips
A brilliant cross-merchandising solution built to hold lightweight products vertically from a shelf hook. Custom shapes tailor to your specific product holding needs.
Ring Tag
Labels coils, cables, and hoses with a simple attachment to our Ring Tyer machine. Choose from multiple substrate options, including writable tags for on-the-spot labeling.
Plant Stakes & Tags
Enhanced design and shape options give you more creative freedom in a final product that looks elegant placed in potted plants or hanging from the stem.
Locking Tag
An attached locking strip featuring multiple grooves for simple adjustment is what makes this tag unique. Ideal for tagging irregular-shaped items, or variably-packaged products.
Elevate Your Brand with The Shelf Experience
Whether you need standard solutions or something totally custom, our team is ready to help you craft a shelf strategy that moves product and strengthens brand recognition.
Contact us for samples or a quote to get started!