July 27, 2022 • Patsy Youngblom, Marketing Specialist
There’s a lot more tail wagging, fetching, purring, and chirping going on in American households than ever before.
According to one Statista report, 60% of respondents reported getting a new pet from May 2020 to February 2022. This spike in pet ownership presents a huge opportunity for pet treat and accessory manufacturers as these new pet owners continue to search for their favorite brands.
In such a tight market, how do you win over the loyalty of your consumers and their owners? Start with packaging.
Packaging not only helps you meet regulatory requirements, it is the first impression shoppers have of your product. Here’s a few ideas how we can help with your pet treat packaging and reach new customers while building relationships.
1. High-quality print graphics
Bedford ElastiTag offers many shapes/sizes of tags, high quality custom printing, and colorful elastomer loops that stay in place. This ultimate hangtag allows you to create the perfect on-pack personality for your brand.
Using contrasting or bright colors for your packaging can give your dog bone, horn, or antler a whole new look. Customers’ gaze will be naturally drawn to your product, increasing your chance of a sale!
2. Offer coupons
Physically cutting out coupons is a thing of the past. Digital works well, but has its limitations. Still, receiving coupons is as important as ever to today’s price-conscious consumers. Two-thirds of respondents of a RetailMeNot survey said they have made a purchase they weren’t originally planning to make solely based on finding a coupon or discount.
One of the most effective ways to offer coupons is by adding an instantly redeemable coupon directly on your product on the retail shelf. Adding an IRC to an ElastiTag is not only an effective way to attract new customers, it’s also a great way to reward your loyal customers.
3. Share brand values
Product quality is a requirement of brand building, but it isn’t the only aspect consumers look for. Consumers want to see their ideals and values reflected in the product they’re purchasing.
Use ElastiTag to spread awareness of your brand values, including — mission statements, causes you believe in, charities you support, or an impactful message from your company.
4. Promote sustainability
Many consumers today want to make more sustainable purchasing choices. A GreenPrint study found that 77% of Americans are concerned about the environmental impact of products they buy.
As a general rule, the most sustainable approach to packaging is the one that requires the least amount of raw material input. ElastiTag can be your sole packaging, eliminating the need for plastic wrap. Our TagBack program enables you to return tags to us so we can upcycle into new, unique products.